Hey there! It's Hayley again, updating everyone with another blog post!
The quote I choose to discuss this post focuses on marketing. To me, marketing is promoting and selling products or services to a group of people (the target audience) through the use of advertising. Though this definition varies among people, it is clear that marketing is all about getting a product or a service from point A (the manufacturer or retailer) to point B (the consumer).
As I said in my previous post, Relatable Magazine's target audience was teenage and young adult women. For those of you who don't know the definition of a target audience, I am here to inform you! A target audience, according to dictionary.com, is "the intended group for which something is performed or marketed; the specific group to which advertising is directed."
It is not only imperative to identify a target audience, but it is also important to divulge into who they are as people: their average age, their average income, and even perhaps their race. All of this information compiles together so that marketers know their audience.
Since Relatable is going to be a magazine that is comparable to that of Teen Vogue and Seventeen Magazine, I decided to look into their target market demographics: their audiences are the same as ours. Demographics of Seventeen Magazine are located here.
The demographic point that stuck out the most to me was Seventeen Magazines aspiration for teenage girls to find their own style through reading magazines. Teenage and young adult women feel that magazines are essential to staying in the loop of current styles and trends. My goal for Relatable Magazine is for our target audience to feel like Relatable is essential in order to keep up with current styles and trends.
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